My problem, and probably many people's problem, is that we have negative self talk. Instead of saying to ourselves or thinking we are ****, stupid, ugly, etc, etc, etc we should be saying we are great, wonderful, kind, funny, interesting, loveable, etc, etc, etc. It's not like anybody else is going to hear us.
But, it's a trap that's hard to get out of though. I tried a few times and end up back in the hole.