Prior to the "women's movement" and all the idiotic laws and societal changes it brought, the "bad boys" were relegated to the lower rungs of women - unattractive girls and barroom types. Upstanding good providers (us honest, intelligent, hardworking, guys) were the ones who were sought after - as women needed us for a good life for them and their children.
The scenario you describe was artificially created. With EEOC/AA/hiring quota laws, no fault divorce, public assistance, etc...females don't need good providers anymore. So they are free to give into their base instincts and chase the bad boys. Civilized society loses.
Actually I think it's the other way around - marriage, and "niceness" in general, was artificially created by civilization.
The chasing of bad boys, and I guess for that matter the chasing of hot women, is a return to base instinct, survival of the fittest. That's the natural way, but unlike a lot of people who believe that survival of the fittest is the natural rightful way things should be, I believe that it was just the starting point, and every time we moved away from it, quality of life increased.
I've mentioned this before but I guess you could describe me as somewhat "geeky" - though I have other interests now as well. I still like the same things I liked as a kid, things that would be considered childish and have no competitive or masculine value. I enjoy them because I enjoy them, the enjoyment is for its own sake. I also like things like, being able to go for a walk in peace and not be attacked. I feel like civilization makes all that possible. In a survival of the fittest, kill or be killed lifestyle, you couldn't sit around and play D&D, talk Star Wars, play video games or collect action figures. While you did that someone would bash your brains out and take whatever valuables you have, or just conquer and enslave you. You'd have to constantly think about killing or enslaving the other guy before he does the same to you, outmaneuvering him, trying to anticipate his every move, constantly readying either a defense or an attack. "Fun" would not exist as we know it, there would be no light-hearted interests, there would be no time or room for anything that doesn't have an immediate competitive warlike use. Life would be all survival, all the time.
There probably wouldn't be too many creature comforts either, as it takes time to invent those things and put them together, and if you constantly have to worry about killing or being killed, no one has time for that. Life would be like caveman times, or the Middle Ages at best. Might and/or cunning makes right, everyone else is d*mned to misery.
Honestly I think if we used our technology today to REDUCE scarcity and competition, make it so that people had more, that you had to compete LESS to have a good life, leaving competition only for people who really wanted it or felt a need to be that way, then it would give "nice" - or as I think of them "normal" guys - a chance. I think hyper-individualism is ruining normalcy.
The other half of that though, and old me would disagree strongly with this, is that they would have to give "normal" women a chance too, not just the super hot ones. It has to work both ways.
I came to realize, a lot of the "hot" girls, have "cold", aloof personalities. They think they're better than you just for existing, and I really don't like that kind of person at all, male or female, in any capacity. Most of them don't like the same stuff as me, so we don't have much to talk about. And that I don't like mean, arrogant people, regardless of what they look like. That's not someone I'd want to live with for the rest of my life, someone I could see myself having feelings for.
Anyway. Just my thoughts.